ABOUT THE SSUP
The Shiny Side Up Partnership has been flourishing since 2002! Founded and based in the East Midlands, the Shiny Side Up Partnership comprises a group of dedicated professionals from road safety, collision investigation and police traffic management teams.
The focus of our campaign is to reduce the number of fatal and serious casualties suffered by bikers across Derbyshire, Leicestershire and Nottinghamshire – whether they are riding for leisure or for commuting.
FREE BIKE STICKERS
The Shiny Side Up Partnership provides FREE stickers to those looking to improve the safety of riders.
VIDEOS
Left turning SMIDSY
Know the Dangers (full video)
SSUP ROUTES
Click here to see all our routes