ABOUT THE SSUP
The Shiny Side Up Partnership has been flourishing since 2002! Founded and based in the East Midlands, the Shiny Side Up Partnership comprises a group of dedicated professionals from road safety, collision investigation and police traffic management teams.
The focus of our campaign is to reduce the number of fatal and serious casualties suffered by bikers across Derbyshire, Leicestershire and Nottinghamshire – whether they are riding for leisure or for commuting.
BIKING – THE FACTS
Sadly bikers across the country – including the East Midlands – figure too highly among crash statistics. The SSUP seeks to identify emerging trends in the causes of these crashes.
We also carefully monitor crash and casualty statistics – and respond with information and messages to help bikers be aware of the dangers that may lie in wait on our roads.